Due to the pressures of a growing global population, clean water is a resource that will only become scarcer with time. It is estimated that the global demand for water will have increased by up to 30% by 2050. The cost of clean water is therefore expected to be on the rise as well.
With the increasing global awareness of the need for sustainability initiatives, there are calls to reduce our water usage and conserve sources of water. This increasing awareness has led to more people preferring to buy from organisations that take measures to conserve the environment.